2Legs: A Paul McCartney Podcast

A podcast dedicated to the solo career of Paul McCartney. Hosted by Tom Hunyady and Andy Nicholes.

Episode 169: NEMS and Beatles Merchandising (With Author Terry Crain)

June 11th, 2022

Hi 2Legs Faithful! This time we focus on an episode that is not 100% Paul centric but Beatles focused.

Beatles Merchandising was BIG business in the 1960s. The American Company SELTAEB produced many between 1964-1966 when the marketplace for this merchandise (dolls, "Flip Your Wig Game, Beatles Turntable) etc. NEMS (Northern End Music Stores) was Brian Epstein's family company and the record store was originally located in Whitechapel, City Centre, Liverpool.

This week on 2Legs we are joined by Terry Crain who wrote the book "NEMS and the Business of Selling Beatles Merchandise in the US between 1964-1966". Terry was recently featured as a guest author panel at the NY/NJ Fest and will be appearing at the Chicago Fest in August as well. Terry gives us an overview of this topic, how he met collectors across the USA who kept museums in their homes of these products.

They are shown on display in this episode and photographs can be found in Terry's wonderful book. Here is the link: NEMS & Beatles Merchandising 1964-1966

Terry is a wealth of knowledge in this field that gets overlooked and we thank him for his appearance on 2LegsĀ 

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